Networking & Working the Net: Relationship Building

The ability to create rapport with people is a fundamental skill in sales, management, personal relationships, and everyday life. Put simply, people prefer to interact with people they like. You don't have to change your personality, you simply have to understand what drives people and recognize your options for effectively dealing with them. This show is about how to read people when you meet them at a networking event or online so that you illicit from them the universal, emotional “like” and they are motivated to deal with you further. Our featured guest, Laura Bruno is “The Business Relationship Authority.” Her approach to building successful business relationships is understanding the universal language of “behavior styles.” Laura will explain how to correctly read and interpret these behavioral styles when at an in-person networking event so you can get the most out of each introduction and handshake. We want to understand behavioral styles so we can interact and engage with other people, and from a business perspective, so they'll buy our product or service. Understanding behavioral styles enhances our interaction with other people when we meet them. However, you don't want to just meet people, you want to “engage” them. In today's digital world, engagement is more than a “press the flesh” handshake, it's just as applicable and important when interacting online. We'll delve into the similarities and differences between reading and reacting to those same styles when online.

networking